Nike is in the first year of an eight-year, $1 billion deal with the NBA to be the league’s official uniform supplier. And with Nike’s massive investment, the Nike Swoosh has been given prominent placement on the jerseys, shorts and socks – something we didn’t see with previous supplier Adidas.
But have two of the NBA’s biggest stars managed to hide the Nike logo?
It certainly looks that way.
As part of the NBA agreement, Nike replaced Stance Socks as the league’s sock supplier. And now, the top of the NBA game socks features that Nike Swoosh. John Wall and LeBron James, both Nike athletes, gladly display the logo on their socks.
(AP Photo/Nick Wass)
The same can’t be said about James Harden and Steph Curry.
Harden signed a $200 million deal with Adidas back in 2015, and has shown a history of hiding the Nike logo. He would cover the logo up on his Drew League uniform, for example, in the offseasons.
Though he can’t cover up the logo on his game jersey, Harden appears to be going to considerable lengths to deliberately exclude the Nike logo from his game socks. Harden has been cutting his socks at the top, leaving off the Nike Swoosh entirely.
This trend has continued for multiple games this season.
Yet, last season, Harden did not go out of his way to hide the Stance logo – a company that doesn’t rival Adidas like Nike does. In fact, he didn’t hide it at all.
To read more on the subject goto USA Today
Triple M Reports $$$