Today is the day LaVar Ball has likely had circled on his calendar for months: the day the first Big Baller Brand signature sneaker is scheduled to ship to those who were willing to pay the $495 price tag.
While it remains to be seen if the brand can meet the expected ship date and get Lonzo Ball’s shoe in the hands and on the feet of consumers, doing so will mark a milestone for a company that was little more than a dream just 18 months ago.
For Ball & Co., the past year-plus has been an unprecedented ride in the athletic industry, all leading up to today’s expected ship date of the ZO2 Prime Remix signature sneaker.
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Triple M Reports